30.04.2010-30.05.2010
WHAT WILL THE FUTURE BRING? curated by Ina Otzko
Artists: Caitlin Berrigan, Stefan Bressel, Mai Hofstad Gunnes, Henna-Riikka Halonen, Narve Hovdenakk, Yaron Lapid, Ellen Nolan

The exhibition explores contemporary challenges and issues concerning identity. The invited artists, from six countries, work across a wide range of media including photography, video, drawing, painting and installation.

The title of this exhibition is taken from the book 'The Undiscovered Self' by C.G. Jung; a text highlighting the importance of individual responsibility and freedom within the context of today’s mass- society. Humanity is widely categorized and generalized by gender, status, cultural background, religion, social hierarchy, appearances and profession, to mention a few definitions. Man exposes self, and is imposed upon; adapts and rejects both self and the other. In a world of constant flux man is challenged to adapt rapidly to keep and protect the self as an original and genuine identity.

Jung suggests that individuals must organize themselves as effectively as organized mass society if they are to resist joining it. Individuals constantly perform self, they adapt or are pressurized to adjust to society’s expectations; to fit in. People find ways to be accepted or rejected, to live their individual cultures and heritages, reinventing themselves as an individual, unique brand or, conversely, simply accepting an externally designated role as one of the many generalized and readily available stereotypes belonging to a mass media constructed market of roles. Man's freedom of choice, and with it humanity’s quest for authenticity and selfhood is without a question going to affect what the future will bring.





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